By the late mid-2000s, YouTube and the Internet and like-minded online video distribution, in addition to independent broadcasting sites that followed, proved to be a dominant form of independently distributed, broadcast, edited, and produced animation TV shows, anime, feature films, music videos, retro animation, commercials, trailers, original online animation content, and web exclusives ( which would otherwise not stand a chance of seeing airtime on more normal, seemingly infinitely more expensive forms of mainstream broadcasting on traditional television networks, which still continue to function on a more conservative and old fashioned distribution matrix ) . " The Annoying Orange ", which started off as a series of viral quasi-CGI animated comedy shorts on YouTube, quickly gained a cult following and an excess of 100 million views online.